Wow! So all week I have been conscious to make mental notes about potential marketing challenges that I could post about. Let me tell you as a small business owner who works from a home office on a 5 year old lap top there seems to be many IT challenges that are hurled my way but luckily (for the sake of this blog) there are also a few marketing ones as well. And none more pertinant than designing one's own website. Phew! What a task! The irony is I help clients develop and maintain their websites all the time and with great ease but when it comes to designing my own - different story. All of a sudden there is this overwhelming tendancy to over think and over strategise every sentence, to thesaurus every word and look at one billion other marketing websites to see if there is anything they may be doing that I have not thought of. I've been so tempted to include every single bell,whistle and gadget and create the BEST EVER MARKETING SITE IN THE WHOLE WIDE WORLD!
And then I had a conversation with my brother about the process and he gave the best advice ever. Just keep it simple. Keep it clean, sophisticated, relevant and simple.
So after breathing a huge sigh of "oh yeah, of course, yep, that makes sense" I wiped my totally over complicated website brief clean and started again.
This time I focused on what my website objectives are, what is the key information I need to include without overwhelming or confusing (or boring) my clients and how can I keep the site relevant, dynamic and on the first page of Google! Ha, no pressure.
Anyway, I am just about to send the brief & content off to my web developer and am so excited to see what comes back.
I'll be sure to post the results.
What's the best thing about your business website?
I absolutely agree with your brother. A website must be clean, simple, and relevant! You can never actually attract people with fancy graphics, well at first, maybe. But, come to think of it, only the blog post or the content is the only one that does.
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