Monday, May 30, 2011

Playing Dress Ups - getting noticed just by looking the part

A very large part of the excellence of owning my own business is the flexibility that it affords me! This flexibility applies to so many things (which I am sure I will cover in future posts) and includes what I can wear to my home office on my work days. In winter my uggies are a staple and in summer it's flip flops all the way. Fantastic. However, when I leave my office to go to a meeting, pick the kids up from school, do a few jobs in town - I dress up! I put on my best work clothes (i've collected a pretty nice corporate wardrobe over the years) and replace the uggies / flip flops with a pair of heels.
I can't tell you how many people notice this. Almost every day that I am wearing my "work clothes" I am asked whether I work and what kind of work I do. Cue - elevator pitch - "I have my own small business providing affordable marketing solutions to other small businesses."
So there you go - the simple act of dressing up gets me noticed and starts conversations that could in turn lead to future clients. And that's what marketing is all about!
Standard office winter  footwear at Dragonfly HQ!

3 comments:

  1. I think the stockings really set the look off, Jane. I hope your Jimmy Choos are still getting worn occasionally :-)Holly M

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  2. Very impressive Jane, wearing heels to pick the kids up is very posh spice! I have great plans to dress up and look the part but it never quite happens. Soph Hansen x

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